ClickFunnels vs Kajabi: Which One Is Better? (2023)

by Omer Hina


Lots of debates have been going on in the digital space, here is my take on the topic ClickFunnels vs Kajabi

ClickFunnels and Kajabi are like Batman and Robin – they both have unique strengths, but work best together as a dynamic duo. ClickFunnels is the smooth talker, specializing in sales funnel building and optimization, while Kajabi is the tech-savvy sidekick, with comprehensive tools for creating and marketing digital products and online courses. In the world of online business, these two platforms can save the day, but it’s up to you to decide which one is your hero.


If you’re looking for a quick and easy way to build sales funnels, ClickFunnels is your man. But if you’re looking for a platform that covers all your digital product and marketing needs, Kajabi is your gal.


The purpose of this review is to help you make an informed decision for your business if you are down to choosing between ClickFunnels and Kajabi.

It is not easy to choose a tool for your business sometimes in a world where there are a lot of options to select from. Hence, if you find yourself deciding to choose between ClickFunnels vs Kajabi, this article is for you.

After reading this article, you should be able to make a more informed decision between the duo and take the next step towards building your business online.



clickfunnels review

ClickFunnels is an all-in-one tool for building a successful business online. It started off as a sales funnel-building software but has quickly grown to have almost all the tools you need to create your online business- you can read my in-depth review on ClickFunnels here.

It is one of the swiss army knives in the world of online marketing.

With ClickFunnles, you can create websites, sales funnels, email marketing, blogs, online stores, online courses, and membership sites.

Key Features

  1. User-friendly platform for building sales funnels, websites, blogs, stores, membership sites, CRM, and much more.
  2. Integrates with other popular tools
  3. Boosts conversions with custom landing pages and order forms


ClickFunnels used to have 2 pricing plans but now has 3 pricing plans. The pricing plans are; the Basic plan, the Pro plan, and the Funnel Hacker plan. Each plan has its perks with the Funnel Hacker plan having the most perks out of the three. Below is a breakdown of ClickFunnels pricing plans:

-Basic Plan: $147/month ($127/month annual discounted price)
-Pro Plan: $197/month ($157/month annual discounted price)
-Funnel Hacker Plan: $297/month ($208/month annual discounted price)

ClickFunnels offers a 14-day free trial to start with any plan of your choice before buying. This gives you the opportunity to see if it is a good fit for your business without any commitment.


ClickFunnels vs Kajabi

Kajabi is a website builder and platform that helps people create and sell online courses, memberships, and digital products. It’s like having your own virtual school where you can teach others what you know, share information, and sell your knowledge as a product. Think of it as a place where you can build and run your own online education business.

It is designed to make it easy for coaches to sell their online courses, coaching programs, and memberships which grant buyers access to their digital products and resources.

Key Features

  1. Kajabi is a comprehensive platform for digital products, online courses/coaching, and memberships.
  2. Built-in marketing and email automation
  3. Customizable website builder and landing pages


Kajabi also has a 3-tier pricing plan. The plans currently available on Kajabi are the Basic plan, the Growth plan, and the Pro plan. Just like with ClickFunnels, each of these plans has specific perks attached to it.

The Pro plan from Kajabi offers more perks and accesses compared to the other two pans available. However, if you are just starting out, you can go for the Basic plan and then grow from there.

Kajabi also offers a 14-day trial for new users to explore and use the product before they commit to it financially and start paying for the plans.

 -Basic Plan: $149/month ($119/month annual payment discount)

-Growth Plan: $199/month ($159/month annual payment discount)

-Pro Plan: $399/month ($319/month annual payment discount)


  1. Target Market

ClickFunnels is focused on all-around online business-building tools while Kajabi is focused on digital products, online course creation, memberships, and marketing.


  1. Features

ClickFunnels has more features for digital product creation and marketing compared to Kajabi. Kajabi has limited funnel-building capabilities compared to ClickFunnels. ClickFunnels has more tools readily available to its users to grow online.


  1. Price

Kajabi can be on the higher end compared to ClickFunnels. However, depending on the use case, Kajabi basic plan may be less costly. For example, let’s say you just need a tool to create and manage your online course, Kajabi basic plan will suffice and cost less with annual payment.


  1. Both platforms are user-friendly and offer a drag-and-drop interface:

This makes it easy for someone who is not tech-savvy to build and create beautifully without writing a single line of code.

  1. Both platforms integrate with other popular tools: 

Integrations are important in the world of online business. It’s a big win for both platforms seeing as they integrate with several platforms.

ClickFunnels has a bit of an advantage here though because instead of integrations, they added more tools to their platforms so you can work on almost everything from one platform.

  1. Both platforms offer customizable landing pages and website builders: 

ClickFunnels and Kajabi feature easily customizable websites and landing pages that you can edit using drag and drop, instead of the traditional method of working on them with lines of code that take a while.

There are templates available that you can model your landing pages and website based on. You don’t have to build from scratch, spending weeks looking for inspiration and ideas on what to build and the look.



  1. Businesses focused on looking for an all-in-one platform to supercharge their business online should consider using ClickFunnels.
  2.  Businesses with limited resources for digital product creation and marketing- you can save on business expenses by using ClickFunnels over Kajabi.



  1. Businesses focused on creating and selling digital products, online courses, and memberships that don’t want to use a complex platform should consider using Kajabi.
  2. Businesses with comprehensive needs for digital product creation, marketing, and sales with an extensive budget can consider Kajabi.


ClickFunnels and Kajabi share certain differences and similarities. In a nutshell, while Kajabi is focused on providing solutions for digital product creators, ClickFunnels is focused on providing an all-inclusive solution for business owners to grow online.


Final Thoughts– Both ClickFunnels and Kajabi are solid choices for businesses, depending on their specific needs and budget. As I have mentioned above, the use case should be one of the factors to consider when choosing between ClickFunnels and Kajabi.

Businesses should weigh the pros and cons of each platform and carefully consider their target market and needs before making a decision.

I hope this short article will help you narrow down which platform to use for your online business between Kajabi and ClickFunnels in the debate ClickFunnels vs Kajabi.

Let me know which one you are going to use in the comments below!


Here are some associated questions people asked on the topic, ClickFunnels vs Kajabi:

Q: Which one is better for creating sales funnels: ClickFunnels or Kajabi?

A: ClickFunnels is considered better for this purpose compared to Kajabi. However, if you’re looking to sell and deliver online courses or memberships, Kajabi is the better option.

Q: Can I build a website with ClickFunnels or Kajabi?

A: Yes, both ClickFunnels and Kajabi allow you to build websites. They have easy-to-use drag-and-drop website builders that require no coding.

Q: Can I use ClickFunnels or Kajabi for email marketing?

A: Both ClickFunnels and Kajabi offer email marketing features.

Q: Does ClickFunnels or Kajabi have better customer support?

A: Both platforms offer support through live chat, email, and phone. The level of support provided by each platform may vary depending on the pricing plan you choose

Q: Can I integrate ClickFunnels or Kajabi with other tools and platforms?

A: Both ClickFunnels and Kajabi offer integration with a variety of other tools and platforms.

Q: Is Kajabi better than ClickFunnels for online course creation?

A: Yes, Kajabi is considered better for online course creation compared to ClickFunnels. Kajabi provides more comprehensive features for course creation, marketing, and delivery, and has a stronger focus on digital products compared to ClickFunnels.

This is the end of this article, ClickFunnels vs Kajabi, I hope you find it helpful.

You can read my review on ClickFunnels on this page.

ClickFunnels vs Kajabi: Which One Is Better? (2023)
Article Name
ClickFunnels vs Kajabi: Which One Is Better? (2023)
Get ready for a showdown! ClickFunnels vs Kajabi in a battle for funnel-building supremacy. Who will come out on top?
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Omer Hina
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